Meet Sara

A copywriter with a heart for healthcare

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How it started

My passion for writing started at the age of 7 when I would write short stories about unicorns and poems about my cat. However, it wasn’t until college that I decided to make a career out of it.

After graduating from the S.I. Newhouse School of Public Communications at Syracuse University, I started a diverse writing career that involved working for a dot-com, a non-profit, a credit union, a newspaper group, a regional hospital system, and a B2B marketing agency with clients in the building products and healthcare industries.

How it’s going

In June 2020, I quit my full-time job writing for healthcare clients at a small agency to go freelance. While freelancing, I wrote website and email copy for healthcare companies and agencies. One of those agencies, the award-winning healthcare creative agency AREA 23, lured me back into the 9-5 life by offering me a full-time position with perks that were hard to refuse. (Coworkers! Virtual happy hours! Insurance!) I now work for them as a Group Copy Supervisor developing copy and ideas for a rare disease drug.

What I do

  • Copywriting & content development

  • Concepting

  • Ideation

  • Creative problem solving

  • Storytelling

Where I’ve worked

AREA 23, an IPG Health company
Group Copy Supervisor (2022present)
Copy Supervisor (20212022)

Freelance Copywriter
20202021

MMC (now linqd.)
Content Director (20192020)
Senior Copywriter (20172019)
Copywriter (20122017)

Certifications

Human Centered Design
The New School’s Parsons School of Design
(via 42courses)
July 2023

Storytelling
Cannes Lions School (via 42courses)
February 2023

Awards

2024 Cannes Lions Pharma Shortlist
SEEN lung disease awareness book

2024 Clio Health Awards
SEEN lung disease awareness book

2024 New York Festivals Health Awards
SEEN lung disease awareness book

2024 MM&M Awards
SEEN lung disease awareness book

Passions (other than writing)

  • Yoga and meditation: I’ve been practicing for over 20 years both at home and in studios. Since 2018, I’ve been going to annual yoga retreats at the Kripalu Center for Yoga & Health—my home away from home.

  • Jane Austen: I got hooked on the author in high school and have been smitten with Mr. Darcy ever since. I’m currently a member of the Jane Austen Society of North America.

  • Nature: There’s nothing better for the soul than hiking in the woods, kayaking on a lake, or watching wildlife. My favorite outdoor places include Green Lakes State Park in Central NY, Taughannock Falls near Ithaca, NY, and Yokun Ridge in Western MA.

Where I’m based

I work remotely from my home near Binghamton, NY with my cat coworker, Stewie.

My cat Stewie sitting next to my home work station